LDK Solar is just a plain terrible name for a solar company. You can't pronounce LDK if you try, and L D and K are just boring letters. You can at least put an X, Q, or V in there to make it interesting.
Other Chinese solar companies have cool exciting names like China Sunergy, Solarfun, Sun-Tech Power, and Canadian Solar, which isn't even based in Canada (how cool is that). These names provoke X-citing images of cutting edge companies in a hot growing sector that well revolutionize the world. LDK just sounds boring and unimaginative. Who cares?
Luckily I picked up my all time favorite book the other day, One Up On Wall Street by the great Peter Lynch. He stressed that he loves companies with boring names, because the street tends to ignore them for a long time, giving you a better opportunity to get in. If you are able to get in before everyone else, you will enjoy the biggest gains as the stock's earnings growth eventually gets recognized by the market.
He wished Xerox was called David's Dry Copies, so the street would be more skeptical of it when it first went public.
So I found another reason to like LDK Solar: It is the lamest name in solar
Tuesday, June 10, 2008
Subscribe to:
Post Comments (Atom)
1 comment:
Brian, you a dick!
Post a Comment